The Story

As cycling is increasingly normalized, it will be less notable and there will be less need for labelling and categorizing. Cycling is a legitimate way to commute.

Buying a new bike is also, usually, a brand decision. We either actively seek to buy a particular brand of bike or we are guided by the bike shop that sells them.

What if we replaced the scooter trip to the station AND the public transport journey with one, single micro mobility journey?

Imagine what would happen if the right person in the right movie made cycling as cool as The Queen’s Gambit made chess.