The Story

Although the market for e-bikes is growing exponentially, worldwide, in many countries, e-bikes are perceived as being for the old or inactive. Or both. Your opinion of e-bikes will undoubtedly differ, depending on where you are reading this.

From day one, Biomega has been a brand built on design. In fact, we were founded by a designer. And we can put a well-known designer’s name to each model that has ever featured in the Biomega line-up since 1998. Pick up any coffee table book about bike design and you will not only find Biomega bikes but a reference to our creators. This is highly unusual but says a lot.

Modesty is a value embedded in the Danish national psyche so it is not a country that is boastful about anything. Least of all design. But, as any international visitor or resident will note, design is as much a part of Denmark as hot and cold running water. When you live in Denmark, you take good design for granted.

Cities have always been a population magnet. So much so that some countries have national policies aimed at investing in rural areas, to reduce the attraction of urban life. Many predict that, by 2030, 60% of the world’s population will live in urban areas. Even today, the figure is 50%.